Privacy Policy

Healthcare Marketing Expert (“Healthcare Marketing Expert”, “we”, “us”, or “our”) is a digital marketing agency based in Dubai, United Arab Emirates, specializing in marketing services for dental clinics, medical practices, aesthetic centers, and healthcare brands. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, engage our services, or interact with campaigns, forms, and content that we manage on behalf of our healthcare clients.

We know that some of the information passing through our systems relates to health and medical inquiries submitted by patients of our clients. We treat that information with the same care a healthcare provider would, and we ask that anyone using our services do the same. By using our website or services, you agree to the practices described in this Policy.

1. Scope of This Policy

This Policy applies to information collected through:

•      healthcaremarketingexpert.ae and any subdomains or landing pages we operate;

•      Forms, chatbots, click-to-call, and WhatsApp widgets embedded on our own or our clients’ websites that we manage;

•      Our social media pages, paid advertising campaigns, and email communications;

•      Direct interactions with our team, including consultations, proposals, and account management.

It does not cover the internal patient records, electronic medical records, or clinical systems operated directly by our clients — those are governed by each clinic’s own privacy policy and applicable healthcare regulations.

2. Information We Collect

2.1 Information You Provide Directly

•      Name, email address, phone number, and company or clinic name;

•      Business details when you inquire about our marketing services (industry, location, marketing goals, budget);

•      Correspondence you send us, including messages, call recordings (where disclosed), and meeting notes.

2.2 Information Collected on Behalf of Our Clients

When we manage lead-generation forms, booking widgets, or ad campaigns for a healthcare client, we may process information submitted by that client’s patients or prospective patients, which can include:

•      Contact and appointment details (name, phone, email, preferred appointment time);

•      The treatment, service, or condition a person is inquiring about;

•      In limited cases, and only where necessary for the inquiry, general health-related information voluntarily shared in a form (e.g. “interested in dental implants”). We do not request full medical histories, diagnostic reports, or clinical records, and we ask clients not to route such records through our systems.

In these cases we act as a data processor / service provider on behalf of the clinic, which remains the data controller responsible for that individual’s information. We handle it strictly under contract with the clinic and for the purpose of delivering the lead to them.

2.3 Information Collected Automatically

•      IP address, browser type, device information, and general location;

•      Pages visited, referral source, time on site, and click behavior, via cookies and analytics tags (e.g. Google Analytics, Google Ads, Meta Pixel);

•      Aggregated campaign performance data used to report on marketing results.

See Section 5 for details on cookies and how to control them.

3. How We Use Information

We use the information described above to:

•      Respond to inquiries and provide our marketing consultation and services;

•      Deliver patient or prospective-patient leads to the relevant healthcare client, on their instructions;

•      Plan, run, and measure the performance of SEO, paid media, content, and social campaigns;

•      Improve our website, services, and reporting;

•      Send service updates, invoices, and — where you have opted in — marketing newsletters and insights;

•      Meet legal, regulatory, tax, and contractual obligations.

We do not use patient or lead information collected on behalf of a client for our own marketing purposes, and we do not build independent profiles of patients across clients.

4. Legal Basis for Processing

Where the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) or the EU General Data Protection Regulation applies, we rely on one or more of the following bases: your consent; performance of a contract with you or the clinic you are inquiring with; our legitimate interest in operating and improving our services; and compliance with legal obligations. You may withdraw consent at any time where consent is the basis for processing, without affecting the lawfulness of processing carried out before withdrawal.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to remember preferences, understand how visitors use the site, and measure advertising performance. These generally fall into three categories:

•      Essential cookies — required for the website to function correctly;

•      Analytics cookies — help us understand visitor behavior (e.g. Google Analytics);

•      Advertising cookies — used to measure and optimize campaigns (e.g. Google Ads, Meta Pixel, LinkedIn Insight Tag).

You can control or disable cookies through your browser settings or our cookie consent banner. Disabling certain cookies may affect site functionality.

6. How We Share Information

We do not sell, rent, or trade your personal information. We share information only in the following circumstances:

•      With the healthcare client for whom a lead or inquiry was generated, so they can follow up with the patient or prospect;

•      With trusted service providers who support our operations — website hosting, analytics platforms, advertising networks, email and CRM tools, and payment processors — under confidentiality and data-processing terms;

•      Where required by UAE law, court order, or a competent regulatory or government authority;

•      To protect the rights, property, or safety of Healthcare Marketing Expert, our clients, or the public;

•      With your explicit consent, for any other purpose.

We never display information you share with us for promotional or testimonial purposes without your prior written consent.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, to meet our contractual obligations to clients, and to comply with legal, accounting, or reporting requirements. Lead and inquiry data processed on behalf of a client is retained according to that client’s instructions and deleted or anonymized once it is no longer needed for the agreed purpose.

8. Data Security

We apply industry-standard technical and organizational measures — including access controls, encrypted connections, and restricted staff access on a need-to-know basis — to protect information against unauthorized access, alteration, disclosure, or destruction. No online transmission or storage system can be guaranteed 100% secure, and we encourage you to take precautions when sharing information online.

9. Your Rights

Subject to applicable law, you may have the right to:

•      Request access to the personal information we hold about you;

•      Request correction of inaccurate or incomplete information;

•      Request deletion of your information, where legally permissible;

•      Object to or restrict certain processing, including direct marketing;

•      Withdraw consent at any time where processing is based on consent;

•      Request a copy of your information in a portable format, where applicable.

To exercise any of these rights, contact us using the details in Section 13. If your inquiry relates to a specific clinic or clinical record, we may direct you to that clinic as the data controller.

10. International Data Transfers

Some of the service providers we use (such as analytics or advertising platforms) may process data outside the UAE. Where this occurs, we take reasonable steps to ensure such providers maintain an appropriate standard of data protection consistent with this Policy and applicable law.

11. Children’s Privacy

Our services are directed at businesses and adults. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

12. Third-Party Links

Our website and campaigns may link to third-party websites, including our clients’ websites and social media platforms. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last updated” date at the top of this page indicates when it was last revised. Continued use of our website or services after changes are posted constitutes acceptance of the revised Policy. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

•      Email: hello@healthcaremarketingexpert.ae

•      Phone: +971 0585 845860

•      Address: Damac Maison, Dubai Mall Street – Burj Khalifa – Downtown Dubai – Dubai