Alverna House Marketing Case Study
Alverna House
After introducing our newly SEO-focused website with Healthcare Marketing Expert, we’ve seen a remarkable increase in patient inquiries—our monthly bookings have grown twofold! The outcome has exceeded what we anticipated, creating a meaningful impact on our practice.
103% Increase
66% Increase
72% Increase
64% Increase
Challenges & Approach
The Challenge
Alverna House Dental Practice collaborated with Healthcare Marketing Expert to enhance its digital visibility and draw in more patients across St Helens. With strong local competition, ranking for key terms such as “Dentist in St Helens” and “Emergency Dentist” was vital, alongside promoting high-end services like dental implants and Invisalign. Through a strategic mix of SEO and PPC campaigns, Healthcare Marketing Expert focused on elevating awareness for both routine and specialist treatments, positioning Alverna House as a trusted destination for full-service dental care.
Our Approach
Website Audit
A comprehensive analysis was carried out to uncover challenges, refine the website structure, and enhance overall SEO effectiveness. PPC campaigns were implemented to deliver instant visibility and attract traffic toward key services.
Keyword Strategy
Targeted keywords were identified for services such as “Dentist St Helens,” “Emergency Dentist,” and “Invisalign St Helens.” These terms were carefully applied across SEO and PPC efforts to expand visibility and engage the most relevant audience.
On-Page SEO
Page content, meta descriptions, and headings were refined to boost search rankings and improve overall user experience. Alongside focused PPC advertising, this strategy helped drive greater interaction on priority service pages.
Local SEO
The Google Business Profile was optimised, directory listings were maintained, and location-based keywords were incorporated to improve local search performance. Local PPC campaigns were directed at high-intent queries within the St Helens region.
Content Creation
Dedicated service pages and informative blog articles were created to cover essential dental treatments and common patient questions. This content approach boosted organic visits while staying consistent with PPC ad messaging to ensure steady patient engagement.
Technical SEO
Technical issues affecting crawling were fixed, mobile performance was enhanced, and indexing was improved, leading to stronger organic visibility and better quality scores for PPC campaigns.
Monitoring & Reporting
Results were monitored using Google Search Console, Google Ads, and Google Business Profile insights. Ongoing refinements were made to improve performance and increase return on investment across organic and paid marketing channels.