OldTown Dental Care Marketing Case Study
OldTown Dental Care
Since working with Ad-tivity to develop our SEO-optimised website, we have experienced significant increases in new patient numbers, with monthly figures doubling. The outcomes have gone beyond what we expected, and we are extremely pleased with the positive difference it has made to our practice.
520% Increase
132% Increase
134% Increase
Challenges & Appraoch
The Challenge
Old Town Dental Care partnered with Healthcare Marketing Expert to enhance its online visibility and attract more patients in Aberdeen, UK. In a highly competitive dental market, the clinic aimed to achieve strong rankings for searches such as “Dentist in Aberdeen” and “Emergency Dentist Aberdeen” while also highlighting premium treatments including dental implants and Invisalign. Healthcare Marketing Expert delivered a customised mix of SEO and PPC strategies to improve exposure for NHS and private dental services, positioning Old Town Dental Care as a reliable provider of complete dental care in the region.
Our Approach
Website Audit
A comprehensive website audit was carried out to identify technical issues, refine site structure, and enhance overall SEO performance. At the same time, PPC campaigns were initiated to provide instant visibility and direct traffic toward key priority service pages.
Keyword Strategy
In-depth keyword research was carried out to identify high-value terms like “Dentist Aberdeen,” “Emergency Dentist Aberdeen,” and “Invisalign Aberdeen.” These keywords were strategically used across SEO and PPC campaigns to increase visibility and effectively reach potential patients.
On-Page SEO
Website content, meta information, and headings were refined to improve search engine visibility and ensure a smooth user experience. Focused PPC advertising supported these efforts, helping drive both organic and paid traffic to important service pages.
Local SEO
To attract local search traffic, the clinic’s Google Business Profile was optimised, local citations were strengthened, and geo-targeted keywords were added across the website. Local PPC campaigns were also launched to reach patients actively searching for dental services in Aberdeen.
Content Creation
New service pages and educational blog content were developed to cover key dental treatments and common patient concerns. These were aligned with PPC ad messaging to maintain consistency, increase organic traffic, and support the effectiveness of paid campaigns.
Technical SEO
Crawl issues were fixed, mobile site speed was enhanced, and indexing was optimised to improve organic rankings. These technical upgrades also helped increase PPC ad quality scores.
Monitoring & Reporting
Performance was monitored using Google Search Console, Google Ads, and Google Business Profile insights. Regular data-driven improvements were applied to maximise ROI across both organic and paid campaigns.