Bridge ST Case Study
Bridge ST
Bridge ST
Our SEO-optimised website built with Healthcare Marketing Expert has significantly boosted patient growth, helping us double monthly appointments while also generating over 500+ leads every month.
212% Increase
Challenges & Appraoch
The Challenge
Bridge St Aesthetic and Dental Implant Clinic collaborated with Healthcare Marketing Expert to enhance digital presence and attract more patients across Aberdeen. In highly competitive dental sector, clinic had to achieve rankings for terms such as “dental implants Aberdeen” and “cosmetic dentistry” while demonstrating expertise across NHS and private dental care. Healthcare Marketing Expert delivered a strategic SEO and PPC strategy to boost visibility for general and specialised dental services, positioning clinic as trusted provider of high-quality comprehensive dental care.
Our Approach
Website Audit
A detailed audit highlighted opportunities for enhancement, improved the website structure, and boosted overall SEO performance. PPC campaigns were also introduced to deliver instant visibility and drive targeted traffic toward important dental services.
Keyword Strategy
Extensive keyword research was conducted for services including “dental implants,” “cosmetic dentistry,” and “NHS dental care in Aberdeen.” These SEO and PPC terms were carefully integrated to expand reach and connect with the most relevant audience.
On-Page SEO
Website content, meta descriptions, and headings were refined to enhance search visibility and improve overall user experience. Focused PPC advertising further increased engagement on key service pages, generating both organic and paid traffic.
Local SEO
The Google Business Profile was optimised, citations were maintained, and location-based keywords were added to strengthen rankings in Aberdeen. Local PPC campaigns were also launched to target high-intent searches within the clinic’s service areas.
Content Creation
Detailed service pages and blog posts were created around key treatments and patient concerns. This content was aligned with PPC messaging, helping drive organic traffic and maintain a consistent brand message.
Technical SEO
Crawl errors were resolved, mobile speed was improved, and site indexing was optimised to boost organic rankings and PPC quality scores.
Monitoring & Reporting
Performance was monitored through Google Search Console, Google Ads, and Google Business Profile insights. Strategies were continually refined to maximise ROI across both organic and paid marketing channels.
Results
300%
179%
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